Juliet McCann
20+ years of real estate — and the person behind it.

Senior sales and real-estate leader with 20+ years of proven results across the UAE, Spain and the UK. I built and scaled The First Group's Dubai telesales division from 6 to 150+ people, consistently exceeding revenue targets while developing the leaders who drove that growth. Today I combine executive sales leadership with AI-driven talent acquisition to identify top talent, recruit and develop high performers with measurable speed and precision. What I offer is a rare combination: frontline sales excellence, hands-on property investment experience and cross-cultural EMEA leadership. I'm ready to bring that impact to my next venture from day one.
In their words.
It was a great pleasure working with Juliet during her 15-year journey with The First Group. During that time, Juliet consistently demonstrated dedication, professionalism and a genuine passion for success.
Starting in management and progressing to the role of Vice President Group Telesales, Juliet's career growth reflected her hard work, leadership ability and commitment to excellence. She was an inspirational leader who motivated those around her and played an important role in developing strong, high-performing teams.
Juliet made a significant contribution to our telesales operations during her time with the business, helping to drive performance, growth and operational success. Her energy, determination and positive attitude left a lasting impression on both colleagues and the organisation as a whole.
I would like to sincerely thank Juliet for her many years of commitment and contribution to The First Group and wish her continued success in all future endeavours.
I had the pleasure of working closely with Juliet at both The First Group and AX CAPITAL Real Estate, and I can confidently say that she is an outstanding leader, mentor, and people-focused professional.
Juliet possesses a rare combination of strategic vision, operational excellence, and genuine care for those around her. She consistently demonstrates the ability to inspire teams, drive performance, and build strong relationships across all levels of an organization. Her professionalism, integrity, and commitment to delivering exceptional results have earned her the respect of colleagues, clients, and stakeholders alike.
What truly distinguishes Juliet is her leadership style. She leads with empathy, authenticity, and a clear focus on empowering others to succeed. Whether navigating complex business challenges, supporting team development, or driving organizational growth, she approaches every situation with confidence, positivity, and a solutions-oriented mindset.
Throughout our time working together, since 2007 I have been continually impressed by Juliet's dedication, resilience, and ability to bring out the best in people. She is a trusted leader, an exceptional colleague, and someone who consistently makes a positive impact on both individuals and businesses.
I highly recommend Juliet to any organization seeking a dynamic, results-driven, and inspiring professional. It has been a privilege working alongside her, and I look forward to following her continued success in the future.
Juliet is a strategic sales leader who understands that behind every exceptional sales figure is a well-nurtured human mind. Having worked under her management, I experienced firsthand how she transforms sales management into an empowering science that delivers predictable, long-term revenue growth.
When I joined the department, her sharp eye recognized my potential. She refined my raw capabilities into high-impact results, enabling me to continuously exceed targets and earn consecutive MVP honors. Driven to turn this momentum into long-term growth, she designed a specialized development program to prepare me for leadership. She conducted dedicated coaching sessions that elevated me from a salesperson into an effective manager, even empowering me to train the broader team and instilling foundational habits I still carry today.
Operationally, Juliet managed an international division of over 90 sales professionals across Europe, GCC, North & West Africa, and the CIS region. She successfully aligned diverse cultural dynamics with unified commercial KPIs by implementing a structured framework of Adaptive Leadership and Egalitarian Performance Governance.
The cornerstone of her success was her absolute fairness. By building an environment where every individual had equal access to growth, she turned cultural diversity into a scalable competitive advantage, driving target achievement year after year across multiple high-volume markets.
What makes Juliet truly unique is her ability to achieve a rare equilibrium between high-operational performance and genuine human care. By balancing rigorous operational standards with psychological safety, personal dignity, and structured growth, she builds high-trust sales cultures with exceptional talent retention. It was a true honor to work under her leadership. She is not merely an addition to an organization; she is a high-return investment in sustainable success.
I had the privilege of working with Juliet at The First Group, and she is someone I remember very clearly for all the right reasons.
Juliet is an exceptional leader — highly driven, focused, commercially astute and, above all, someone who knew how to lead people. I witnessed first-hand her ability to take a team from its early stages and build it into a large, highly diverse and multicultural organisation. That is no small achievement in any environment, but particularly in the fast-paced and intensely competitive environment we were operating in.
What impressed me most was the way Juliet led. She didn't simply manage numbers or processes; she understood people. She could bring together individuals from very different cultures and backgrounds, establish a common purpose and create an environment where people were motivated to perform and develop.
She was also operating in what was, at the time, a very male-dominated environment. Juliet didn't seek recognition because of that — she earned it. She established herself through her performance, resilience, confidence and an ability to deliver results. She was, quite simply, an individual who could hold her own in any room.
I've worked with many capable people throughout my career, but genuinely exceptional leaders are much rarer. Juliet belongs in that category.
She has the determination to build, the discipline to execute and the leadership presence to bring people with her. Most importantly, she leaves an impact on the people and organisations around her.
I have no hesitation whatsoever in recommending Juliet. Having seen her leadership first-hand, I know exactly what she is capable of, and I would happily work with her again.
The toolkit.
From first touch to closed sale.
Juliet's end-to-end ownership of the full cycle — the same pipeline she built at The First Group and now runs AI-enhanced at AX CAPITAL: attract, source, recruit, hire, train and sell.
Personal Marketing
01 · Inbound talentMarketing-led employer branding that attracts high-calibre candidates across EMEA.
Sourcing Candidates
02 · 100s screenedAI-powered recruitment tools to identify, screen and surface top talent with speed.
Recruiting
03 · Full cycleEnd-to-end 360° cycle ownership — from first conversation to signed offer.
Hiring
04 · Top performersSelective onboarding of high performers aligned to role, market and culture.
Training & Coaching
05 · 150+ coachedTailored scripts, market presentations and leadership coaching that builds the bench.
Selling
06 · Target exceededConversion-driven sales that consistently exceed revenue targets — year after year.
A career built in four markets.
Head of Talent Acquisition
End-to-end ownership of the full 360 recruitment cycle, rebuilding the company's hiring function from the ground up.
- Analysed existing processes and introduced AI-powered recruitment tools, focused on cost saving and improving efficiency.
- Designed and executed a marketing-led talent acquisition strategy to attract high-calibre candidates.
- Screened 100s of candidates; advanced successful candidates through the full onboarding process.
Property Investor & Developer
Founded and managed a multi-country property portfolio across five markets, overseeing the full asset lifecycle from land acquisition to operations.
- Identified and acquired high-value land investments, maximising long-term ROI across diverse international markets.
- Designed and developed premium villa projects, directing architecture and interiors (completing a 3-year Interior Design Diploma).
- Established each property as a profitable Airbnb operation, building brand identity and guest-experience standards from launch — achieving consistent 5★ reviews and Superhost status.
- Created bespoke investment packages for the Bali market, attracting external investors and growing the portfolio.




Vice President, Group Telesales
Promoted to VP of the company's largest revenue department. Scaled telesales from a 6-person unit to a 150+ multilingual team, becoming central to the company's customer acquisition. Recipient of the Company Initiatives Award, Director's Award and multiple Value Champion accolades.
- Developed and implemented multi-market sales strategies, consistently exceeding revenue targets across a 15-year tenure.
- Built, led and coached 150+ multilingual professionals at all levels, from sales agents to management.
- Championed process improvements and initiatives that elevated company-wide performance.
- Created tailored sales scripts and market-specific presentations, increasing global conversion rates.
- Managed full department P&L including headcount, costs and operational efficiencies.
- Appointed the company's first female VP; led CEO-initiated cross-functional leadership task forces.
Founder & Independent Real Estate Agent
- Founded a boutique agency delivering a personalised A–Z service: search, acquisition, financing, furnishing and relocation.
- Negotiated exclusive collaboration agreements with local banks to market foreclosure properties.
- Built a trusted network of developers, FOREX specialists and HNW client services.
Real Estate Sales Executive
- Brokered an exclusive partnership with a leading UK department-store chain to market Spanish real estate in-store — a pioneering channel strategy.
- Consistently ranked among top Sales Executives, exceeding monthly targets.
Real Estate Sales Executive
- Achieved one of the highest closing rates in the company; first to complete a multiple-unit sale to a first-tour client.
- Awarded Top Salesperson of the Month and sustained a top-3 ranking; promoted to the Platinum Sales Team for ultra-HNW clients.
Advertising Sales Executive & Sales Manager
- Led a national newspaper telesales team; delivered consistent year-on-year revenue growth exceeding targets.
- Managed client portfolios, campaign strategies and budget planning to secure long-term advertising commitments.
- Contributed editorial content to weekly columns that became hallmark features of the Daily Mail brand.
Senior Account Manager
- Managed client and media relationships, negotiating contracts and advising on multi-channel advertising strategies.
Senior Account Manager
- Delivered bespoke luxury and group travel for a high-value client base; promoted to the tour-operating department to lead marketing strategy.
- Conducted international inspection trips; contributed to annual travel-brochure planning and production.
Airbnb collections.
A curated selection of Juliet's short-stay villas — each designed, launched and operated end-to-end, earning consistent 5★ reviews and Superhost status.
Design projects.
A selection of architecture and interior projects directed by Juliet — drawing on a 3-year Interior Design Diploma and a hands-on approach to every finish, fixture and material.
DesignJVC
Jumeirah Village Circle · Dubai
DesignRUKAN
Dubai, UAE
DesignMarbella
Costa del Sol · SpainBali Villa
Bali, IndonesiaA sales engine, scaled — The First Group.
The defining chapter — fifteen years building the company's largest revenue department from the ground up.
Building The First Group's telesales division into a revenue engine
Promoted to VP of the company's largest revenue department, I took a six-person telesales unit and scaled it into a 150+ multilingual team that became central to customer acquisition. The work wasn't one quarter of heroics — it was fifteen years of compounding: better scripts, sharper markets, coached leaders and a P&L that hit its number year after year.
Appointed the company's first female VP, I led CEO-initiated cross-functional task forces and championed the process improvements that lifted performance company-wide. The result is a department that didn't just hit targets — it produced the leaders who keep the company hitting them.
- Led with scale — a 6-person unit grown into a 150+ multilingual revenue engine over fifteen years.
- Coached the bench — developed the agents and managers who, in turn, drove the department's growth.
- Designed the playbook — tailored scripts and market-specific presentations lifted global conversion rates.
- Owned the P&L — headcount, costs, and operational efficiencies held to one standard: exceed the target.
Beyond the numbers.
- Company Initiatives Award·
- Director's Award·
- Value Champion (×multiple)·
- Top Salesperson of the Month·
- Platinum Sales Team
Available upon request.
In motion.
A selection of moments — signings, red carpets and the winning-team culture in action. More footage to follow.
Villa 158, Parkside 1, Emaar South, Dubai, United Arab Emirates
Download Juliet's full CV
A complete summary of Juliet's 20+ year career across sales leadership, real estate and property investment — formatted as a printable PDF.